‘The Hobbit’ Marketing: A Not-So-Unexpected Journey in Marketing Diversity

 

by   Jenna Markowski

 

In   Branding, Offline Promotion, Online Promotion

 

As I’m sure you all know, The Hobbit: An Unexpected Journey was released in theaters recently. It was sitting pretty as the #1 movie worldwide for three weeks in a row. But have you stopped to think about how and why it’s impossible for there to be anyone who didn’t know this movie was coming out? Here’s the key: marketing diversity. Chris Heiler outlines the basics of diverse marketing in this handy little chart.