“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.”
 

By–Marshall McLuhan

 

 

 

 

 

 

 

 

 

 

 

 

Dr. Pepper’s Unique Advertising Flavor Gets It Right:  I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper! Wouldn’t you like to be a pepper too?” Are you humming this song now? Probably; I know I am and I wasn’t even around when it first aired. In the 1970’s when this song first hit the television ad circuit, this popular ditty that once graced Dr. Pepper’s television ads (it’s still around today, but with a much different vibe) perfectly captured the essence of this brand.What exactly is their essence? They’re the soft drink for truly unique people who are tired of dealing with the ‘cola wars’ and just want something new that will quench their thirst. Okay, there’s a bit more to it than that, but that’s the summarized version. For their complete history you can visit their site which has everything you could ever want to know about Dr. Pepper in one place.I’ve always been a fan of Dr. Pepper, mainly because I enjoy trying to figure out what the 23 flavors are (cocoa has to be one, right? Or is that just me that tastes it?) but also because of their advertisements the past few months. They’re vastly different from Coca-Cola’s and Pepsi’s because they aren’t focused on polar bears or music and pop culture, but instead show large groups of individuals. Dr. Pepper puts a huge emphasis on that last word, ‘individuals’ because that’s what we are. We’re all unique and different.