Organization: This Month Texas is an American business magazine. Published Monthly and disributed with in 5 major cities in the State of Texas,USA;Houston,Dallas,San Antonio,Austin and Fort Worth, it features good news,Politics and Life story articles on organization, individual or business industry, investing industry, advertising & marketing topics selling New or Old Products and Services to the Consumers. This Month Texas also reports on related subjects such as Media News Political and Public Information on all Businesses and Personal Life Stories ,including technology, communications, science,We target all 5 Major Busy Cities in Texas : Population Data Reports for these 4 Big Cities are : Houston - 2,099,451 ; San Antonio - 1,327,407 ; Dallas - 1,197,816 ; Austin - 790,390 & Fort Worth - 741, 206 . The State of Texas Total Population is 25,145,561 Millions. At This Month Texas our mission is to help our Clients reach their Monthly Target Goal; Sell more services and products; Bring in more revenue and profit to your companies; Promote your brands; Grow your Companies etc.. We soon to be expanded into your States and Areas.On be half of This Month Texas we thank you for visiting our Site and thank you for allowing us to help you and your businesses.
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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' BY Jef I. Richard
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Important questions about Magazine and News Paper Ads
Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.
Tangibility – A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.
Credibility – There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.
Branding – Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.
Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.
More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)
Less Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.
QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.
The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.